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- <text id=89TT0600>
- <title>
- Mar. 06, 1989: Shake, Rattle And Roar
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Mar. 06, 1989 The Tower Fiasco
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 52
- Shake, Rattle and Roar
- </hdr><body>
- <p>Thunder in the distance? No, it's a "boom car" coming
- </p>
- <p> Even when Hector Tabarez, 25, keeps the windows rolled up as
- he drives his 1985 chocolate brown Nissan pickup, his reputation
- precedes him. Anyone within a several-block radius can hear
- Tabarez coming, for he drives what is known as a "boom car." The
- auto mechanic from Gardena, Calif., spent $8,000 to install the
- vehicle's current stereo system, which comprises a deluxe Alpine
- 7902 compact-disc player, two heavy-duty Orion amplifiers and
- 32 speakers. His rig can deliver a bone-jarring 144 decibels of
- sound. "I just got carried away," he admits.
- </p>
- <p> Tabarez is not booming alone. Across the U.S., thousands of
- young, mostly male, boom-car aficionados are ripping out their
- backseats and dashboards to make room for stereo equipment as
- advanced as audiophiles have at home. Says Danny Moore of East
- Orange, N.J.: "Girls all want to go out with the guy with the
- loudest car." Besides rattling neighborhoods, boom-car fever has
- created a thriving market for manufacturers of exotic stereo
- equipment. They include not only such established Japanese
- companies as Sony and Nakamichi but also specialized U.S. firms
- like Mitek of Winslow, Ill.
- </p>
- <p> The manufacturers promote their products at crank-it-up
- contests that rival drag racing as the hot rodders' sport of
- choice. Contestants pit their sonically souped-up cars against
- one another for cash, trophies and recognition. Last summer in
- Laredo, Texas, Tom Fichter of Houston broke the world's record
- when his $27,000 system pounded out Flashdance . . . What a
- Feeling at 154.7 decibels, more than twice as loud as the sound
- of a jet taking off.
- </p>
- <p> How much power can a guy buy for about $25,000? Tim Lublin
- of Hollywood, Fla., who spent that much on the gear in his Chevy
- pickup, needs five twelve-volt batteries, hidden behind the
- front seat, to supply juice for his 3,000-watt system. The
- platform holding his five amplifiers folds on piano hinges to
- reveal a subfloor that carries four fans to cool the amps.
- </p>
- <p> Boom-car buffs emphasize that they use the latest digital
- technology to achieve quality in their sound, not just quantity.
- "It is an art form to manage a car interior sonically," says
- Steve Seidl, who outfits boom-cars at Speaker Warehouse in
- Hollywood, Fla. "We use a spectrum analyzer to measure the `pink
- noise' in the car or to focus the sound on the driver."
- </p>
- <p> Not everyone shares the boomers' enthusiasm. According to
- A.N. Norman, assistant bureau commander of the Los Angeles fire
- department, several city ambulance drivers have been involved in
- accidents with boom cars that did not yield the right of way. At
- a relatively puny 120 decibels, emergency sirens fail to cut
- through the din.
- </p>
- <p> Moreover, doctors warn that even brief exposure to noise
- levels greater than 115 decibels can result in permanent
- hearing damage. But boomers turn a deaf ear to such objections.
- With one sound-off rally scheduled for Austin in two weeks and
- another on Easter Sunday in Daytona Beach, Fla., the air will
- soon be filled with the sound of cars going boom in the night.
- </p>
-
- </body></article>
- </text>
-
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